How Association Management Companies can Help You

Whether your association is all volunteers or paid staff, association management companies supplement your internal efforts to ensure current and future members get the information they need to join your association and stick around. Hiring an association management company is great for associations who are looking to grow or looking for new ways to promote their association. You can hire a company long-term or on a project basis based on what your needs are. Here are the top five reasons you should consider working with an association management company:

Increase manpower 

Regardless of what size association you work with, it always seems like there’s a never ending list of things that need to get done. Association management companies provide you with an entire staff who can help you with whatever you need. From event planning to marketing to staffing events, you’ll have more hands on deck to tackle that to-do list faster than ever before.

Save money

A common misconception is that association management companies cost too much money. However, you can often negotiate your retainer to make sure it includes all services you need. By combining all of the services provide by association management companies, you will end up saving more money in the long-run compared to outsourcing these services individually.

Gain connections

Remember, association management companies are experts in the association space. Regardless of industry, these companies have built connections for all types of resources an association may need. And because they work with associations of all sizes, they will have vendor options at different price points to accommodate your needs.

Benefit from expertise

A well-rounded association management company has experience working with a huge portfolio of different association types, so they will already have experience working with an association of your size or industry. These companies often draw upon past experiences with other associations to navigate through your specific pain points and find creative solutions.

Latest technology

The newest technology available is often too expensive for smaller associations. One of the perks of working with an association management company is they often have multiple licenses or accounts for the platforms you need to run your association. These costs, whether as part of or separate from your retainer, will be much lower than if you purchased it yourself.

While you might be hesitant about outsourcing, Public Strategies Impact has the experience to help your association function at its very best. Learn more about our association management services here.

2019 New Jersey Election Results Breakdown

New Jersey’s 2019 election day featured a race for 80 state Assembly seats, one state Senate seat, a statewide public question pertaining to veterans, and a question for Jersey City voters about Airbnb regulations. 

What voters were most closely watching, though, was the state Assembly race in the 1st, 2nd, 8th, 11th, 16th, 21st and 25th legislative districts. Democrats held on to a majority of the seats here, defending the trifecta of governorship and state legislature. However, Republic candidates did end up taking seats in the 8th district, which had turned increasingly blue in the last few years. Among the other districts, there were many tight races, where calling was delayed due to a large surge in mail-in ballots. About 240,000 ballots were sent by mail, which is about 150% higher than it was in 2015. In the days leading up to the race, Governor Murphy and his wife visited those districts where Democrats would have a more difficult chance of winning. In the end, those visits did not cause any upset in the races, but did gain some traction for the candidates he was fighting for.

Only one seat in the state Senate was up for grabs this election day in the first legislative district (parts of Atlantic, Cape May, and Cumberland counties). Democrat Jeff Van Drew was elected last year to move up to the U.S. House of Representatives and Democratic Assemblyman Bob Andrzejczak was a temporary fill in, expecting to be elected for the final two years of the term. District 1 is a notoriously purple district and Republic Mike Testa came out on top 27,163 votes to 23,636. 

As for the statewide question about whether New Jersey should extend property tax deductions to military veterans who live continuing care retirement communities, the vote was 75.6% yes. This new extension will cost New Jersey taxpayers less than $1 million a year, which seems minimal compared to the $38.6 million state budget.

Overall, not too much has changed post-election day. The results features many close races and Republican victories over previously Democratic seats. However, Democrats continue to hold a majority in the state legislature. 

As we move toward our next election on June 2, 2020, stay informed on the important issues in New Jersey and candidates in the races. For more election and New Jersey political updates, stay up-to-date on our blog.

New Jersey Political Hot Topics

With less than a week until the general election day, New Jersey lawmakers are addressing key issues affecting the state. See the latest hot topics in New Jersey political news.

NJ election: Voters will decide to expand veterans property tax deduction
On this year’s ballot, New Jersey voters will notice a question about a property tax deduction for veterans. It’s up to the New Jersey voters to decide if the state’s existing $250 property tax deduction for some veterans should be extended to include those that live in retirement communities.

N.J. leaders to make another big push to legalize recreational weed. Odds are 50/50, top official says.
The push to legalize marijuana is back. The goal for Governor Murphy and his team is to get the bill passed in the Senate. According to state Senate President Stephen Sweeney, the odds are at a 50/50. Post-election day, the plan is to start convincing lawmakers to support the bill.

New Jersey bill would allow college athletes to earn endorsement money
New Jersey is now becoming a part of the national debate over whether college athletes should be allowed to earn endorsement money. The New Jersey Fair Play Act would allow collegiate athletes in New Jersey to earn compensation for use of their names, images, etc. Student athletes would also have the ability to hire professional representation, like lawyers and agents. 

Will N.J. consider banning menthol-flavored cigarettes? Murphy seems open to it.
In the wake of the push for the ban of flavored e-cigarettes, including those with menthol flavor, New Jersey may consider banning traditional menthol cigarettes as well. While most other flavored cigarettes have already been banned, menthol still remains. Before Governor Murphy can make any decision on this topic, both houses of the state Legislature will need to pass a bill. 

With a week Left, Murphy Jumps Feet First into LD21 and LD25
In the coming week, Governor Murphy may be seen campaigning up and down the state for Democratic Assembly candidates. In this article, Murphy hints he will probably be hitting the 20s. Meaning, he’ll most likely be campaigning in the legislative districts where the Democratic party needs the most help.

Don’t forget to vote on the upcoming election day! Let your voice be heard on November 5 and in the election days to come.

How Government Relations and Public Affairs Work Together

Government relations and public affairs are very similar. They have many overlapping characteristics but also offer some different services that could help your organization. These two services working together can create impactful results on your organization as a whole. 

Government Relations Overview

Government relations is the process of influencing public policy on a local, state, national, and even global scale. The goal of government relations is to persuade government officials to change or maintain a policy, usually one that fits the needs of your organization. An organization can hire government relations experts to use their relationships with key decision makers to push the organization’s agenda forward.

Public Affairs Overview

Public affairs involves more than just the government. It’s a service that helps an organization interact with legislators, interest groups, and the media. Public affairs is more external than government relations. It deals more broadly with public policy issues and works to find solutions to problems. Public affairs specialists act as a liaison between an organization and the media, community, and government. 

Government relations and public affairs working together

Government relations and public affairs services can often come from the same team. One of the core pillars in public affairs is government relations. A team of experts can craft an effective strategy, which defines your organization’s issues, identifies important legislation, and uses the relationships with decision makers and the community to achieve positive results for an organization. Think of government relations and public affairs like a two-step process. When legislation is impacting an organization, government relations may be a necessary aid and then public affairs would be needed to communicate with stakeholders, the media, and the public on the issue. On the reverse side, if a community presents an issue, a public affairs team must find a solution and may interact with government to persuade a decision in favor of the organization’s agenda.

The team of experts at Public Strategies Impact in Trenton, New Jersey can benefit your organization on all fronts. Government relations and public affairs are just a few of the ways that Public Strategies Impact can achieve results for your organization. If you could benefit from these services, we’d love to discuss the possibilities with you. Reach out to us via email at or by calling 609-393-7799.

What Happens During a Lame Duck Session in New Jersey?

If you’ve never heard of a lame duck when it comes to government, think of it this way. A politician or elected official is considered a lame duck when they are not considering reelection, or their successor is already elected, and they are waiting for their term to end. U.S. presidents in their second and final terms are considered lame ducks, as well as Congress members who announce they’re retiring. 

There are positives and negatives to being a lame duck. Many say that lame duck officials have less power because they don’t have the ability to negotiate and offer favors. They also do not have as much dealmaking power since other officials know they are not coming back. On the positive side, these lame duck officials no longer have to appease the voters. They have nothing to lose when it comes to voting on issues they’re passionate about. So lame ducks at the end of their term tend to vote for what they believe in on the more controversial issues.

What is a lame duck session?

The term “lame duck session” often gets thrown around. The official definition of a lame duck session in Congress is when Congress reconvenes in an even-numbered year following the November general elections to consider various items of business. Some of the law makers in this session will not be returning to the next Congress, so they are considered lame ducks participating in a lame duck session. When it comes to Congress, the lame duck session can be significant because they use this time to consider important votes that they may not have had time for before.

Lame duck sessions in New Jersey

Most recently, New Jersey has been planning on making moves toward marijuana legalization during the lame duck period that stretches from early November to early January. Right now, New Jersey lawmakers are faced with two options: vote on a proposed law to make recreational marijuana legal or place a referendum on the November 2020 ballot asking New Jersey voters to decide whether or not to legalize. In this case of a lame duck session, lawmakers are strategically waiting until this time to vote on controversial topics like marijuana legalization. 

Stay on top of all Public Strategies Impact news, press releases, and media coverage on our News page.

What a State-Based Healthcare Program Really Means

New Jersey is among four other states who are making the move to give the state full control over its individual health insurance market. Back in June, Governor Murphy signed legislation that would set up state-based healthcare in New Jersey for 2021. Murphy said this shift will make healthcare more accessible, accountable, and responsive to consumers. It will also provide protection against any repeal or replacement of the Affordable Care Act from the federal government.

What exactly is state-based healthcare?

By definition, state-based healthcare (often referred to as state-based marketplace) means the state is responsible for performing all marketplace functions for both the individual marketing and the Small Business Health Options Program (SHOP). Consumers, small employers, and their employees apply for and enroll in coverage through their state’s marketplace website. 

What does this mean for New Jersey?

Currently, New Jersey uses the federal marketplace. By transitioning to a state-based exchange, the state will be able to set enrollment periods, access data that can be used to better regulate the market, and New Jersey will be able to operate an exchange that is tailored and efficient for New Jersey residents. A plan like this would benefit the hundreds of thousands of New Jerseyans who earn too much to qualify for Medicaid but don’t have coverage through their jobs.

The new law will transfer the current federal exchange user fee (3.5 percent of premiums) to a 3.5 percent state-based exchange user fee. This added revenue for New Jersey will allow the state to dedicate funding toward outreach and enrollment efforts. Increased funding could improve healthcare accessibility and stability for New Jersey families. 

Looking at other states

Nevada, New Mexico, Oregon, and Pennsylvania have all been seeking to run their own systems, and they see it as an opportunity to save money. For example, Nevada, which began this process two years ago, expects to save upwards of $8 million in the first year of the program and nearly $19 million by 2023. 

Possible challenges

New Jersey may face challenges when getting this new system up and running, including from. the technology it takes to do so and the New Jersey law that requires the state to integrate Medicaid enrollment into the system. But the larger challenge that consumers care most about is the cost. Major changes must be made in the exchange to reduce the cost for insurance. It’s crucial that the system run smoothly right off the bat when enrollment opens to avoid glitches and conflict. 

Stay up-to-date on healthcare topics and more on Public Strategies Impact’s blog.

What’s the difference between public affairs and public relations?

Public affairs and public relations are often confused, and the terms are interchangeable among those outside of the industry. There are many overlapping characteristics of both, but the big difference between the two are the overall goals. On the outside, public affairs and public relations sound the same, so how do you determine which service you need? Let’s take a look.

Public affairs versus public relations

Both public affairs and public relations involve communicating with and building relationships with the public and implementing strategies and campaigns. When you look at the goals of each, this is where they’re very different. 


Public affairs

By definition, public affairs is a term used to describe an organization’s relationship with stakeholders. These stakeholders could be politicians, civil servants, local communities, business groups, unions, etc. Public affairs has to do with matters that affect the public directly and is usually more political in nature than public relations. Public affairs professionals  disseminate information to stakeholders to influence public policy and build support for the organization’s agenda. 

Services that public affairs covers includes:

  • Lobbying on specific legislation
  • Providing information to stakeholders
  • Monitoring political activity
  • Advocating for the organization
  • Strategizing and consulting for the organization

When to use a public affairs team?

If your organization has an agenda that could be affected by legislation or public policy or you have ideas for change in policy, a public affairs team would be a smart choice for you!


Public relations

Public relations focuses on the connection between an organization and the public. It’s more closely related to marketing. However, instead of advertisements, public relations relies on building a positive image for an organization to gain trust, build relationships, and, as a result, reach their client’s goals. Public relations focuses on a specific target audience to execute strategic communications tactics. 

Services that public relations covers include:

  • Creating campaigns around a client’s goal
  • Drafting press releases
  • Handling crises
  • Speech writing
  • Audience research
  • Media relations

When to use a public relations team?

From the smallest business to a large corporation, public relations can be very beneficial in the success of an organization. PR has the power to create awareness and change public opinion about an organization. An organization may want a public relations team when they want to build more brand recognition, stay relevant with the changing times and compete with competitors.

Both public affairs and public relations utilize strong relationships to boost organizations forward, whether that’s advocating for certain policy or crafting the reputation of an organization. Public Strategies Impact in Trenton, New Jersey offers a full range of public affairs services that include public and media relations, community relations, crisis management, and more. Learn more about how Public Strategies Impact can help.  

August Cannabis Update

Over the past six months, cannabis legislation in New Jersey has been a hotly debated topic. Since the promise of Murphy’s campaign to legalize, the debates and negotiations have not stopped among legislators. Since our March update, a lot has changed. 

As of May 2019, the hopes of recreational marijuana legalization in New Jersey went flat when Senate President Stephen Sweeney announced that he was ending efforts to pass the legal marijuana bill in the state legislature because there were not enough votes. Instead, it was proposed that lawmakers will ask the New Jersey voters in November 2020 to decide on marijuana legalization in the state. Sweeney also mentioned that lawmakers will be moving forward with bills to expand the medical marijuana program and expunge records of New Jersey residents with past convictions from possessing small amounts of marijuana. 

By July, Governor Murphy signed a bill that overhauls New Jersey’s medical marijuana program. The law will add dozens of medical marijuana providers and will take steps to make the process of obtaining a medical marijuana card easier for patients. The new law features relaxed rules on how much patients can buy and how many times they must see a doctor before qualifying for the medical marijuana program. Before this bill, there were only six medical marijuana providers in the state, and as more and more patients obtained their medical cards, marijuana was in short supply across the state. Since then, New Jersey has been accepting applications for new medical dispensaries.

As for the bill to expunge marijuana-related records, in June, both the state Senate and Assembly passed a bill that would make changes. This bill would make clearing criminal records easier and would allow people to clear their records immediately. Governor Murphy still has yet to sign this bill into law. The opposition of this bill has been that it allows people to clear their record but does not do anything to stop marijuana arrests. If the bill is signed, anyone who is arrested would have to wait 18 months to apply for expungement. 

Now in August, Murphy has announced that he’d like to take another shot this year at passing a legal marijuana bill. In response to that, Sweeney announced that he will not give up trying to pass the bill. The issue back in March was top lawmakers fell just a few votes short of what they needed to pass the bill. Top lawmakers believe that legalizing marijuana is important seeing as 34,500 New Jersey residents were arrested on marijuana-related charges in 2017 alone. 

Do you own a company trying to break into the possible billion dollar industry in the State of New Jersey? PSI can help. For more than 30 years, PSI has represented the interests of their clients before both the executive and legislative branches of state government. Use their experience and know-how to help successfully advocate your business’s position before those who are responsible for making it happen.

How Can a New Jersey Lobbyist Help My Business?

You probably have heard of lobbying, and you may even have heard about it in your industry. Chances are highly likely that some form of lobbying has been affecting you, your business, and your industry. Here, we lay out what you need to know and how a New Jersey lobbyist can help your business.

What is a lobbyist?

Each state defines lobbyists in different ways but simply put, a lobbyist is a person who receives compensation to educate, advocate, influence, and promote or oppose an interest group’s opinions or ideas in front of executive branch officials, legislators, and the public.

What does a lobbyist do?

  • Persuade legislators
  • Petition the government
  • Communicate with members of Congress
  • Research and analyze legislation and its effects
  • Stay aware of all new and future regulatory proposals
  • Attend congressional hearings
  • Educate government officials on specific causes and topics
  • Change public opinion through advertising campaigns or by influencing ‘opinion leaders’

Do I need a lobbyist?

Everyone is affected by lobbying, positively or negatively. Both sides to any argument can and do hire lobbyists. This is protected by the First Amendment of the U.S. Constitution that guarantees the right to free speech, assembly, and petition.

Having a lobbyist in your corner can help your business grow, gain clients, win public approval, and acquire government contracts or benefits.

Who hires lobbyists?

Nearly every interest group, institution, or business works with lobbyists in some capacity.

  • Energy companies
  • Pharmaceutical companies
  • Labor unions
  • Corporations
  • Colleges and universities
  • Religious institutions and churches
  • Charitable organizations
  • State, local or foreign governments
  • Environmental groups
  • Senior citizens organizations
  • Women’s groups

How much did interest groups spend on New Jersey lobbyists in 2018?

elec chart

The above chart was provided by the New Jersey Election Law Enforcement Commision (ELEC) in their annual report of lobbying spending in New Jersey. This chart highlights the strength of spending within each industry.

Whether you are the head of an energy company or part of a citizens group looking to make change, hiring a New Jersey lobbyist is the best method to bring your interests to the forefront of public and government awareness.

If you work with PSI,  we can develop comprehensive strategies for your interests, advocate on your behalf, voice your opinions in front of key decision makers, and help grow your business. Contact us today.

How to Find the Best Association Management Company in New Jersey

If you are looking for the best association management company in New Jersey, you should start by finding companies with a certified association executive (CAE) on staff. These individuals have the credentials CAE after their name and will offer you the highest level of service.

What makes a certified association executive different?

A person with the CAE certification has spent hundreds of hours perfecting his or her association management skills. Armed with the most current high-level knowledge on managing an association, he or she will utilize those skills to enhance the image and membership retention of your association.

Why does a CAE have the most current information?

The CAE certification must be renewed every three years. To be eligible for renewal, he or she must complete a minimum of 40 credits of association management related professional development. There is also an option to complete a minimum of 30 credits of association management development and 10 credits of qualifying leadership, authorship, or teaching. Either way, if you’re working with a CAE, you know you’re working with someone who has the highest level of knowledge in the association management field.

Who is eligible to become a CAE?

Becoming a CAE is a long-term endeavour. Prior to sitting for the exam, an individual must have five years of experience at a nonprofit organization or association management company. He or she must also have obtained a bachelor’s degree or completed an additional eight years of work experience. Then, he or she must pass the 200 multiple-choice question test in four hours or less.

The head of our association management division, Joe Simonetta, is a certified association executive, which is one of the reasons why we are the best association management company in New Jersey. Learn more about our association management services here or reach out to one of our experts here.

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