Sometimes considered a crossbreed between public relations and lobbying, public affairs is a culmination of all the management and tactics required to ensure a positive image with the media, community, and policymakers. It’s all about relationship development, controlling public policy and how the public views your company or project. Most of the time, public affairs services are utilized by large companies or charities, trade unions, membership-based organizations, or interest groups. However, occasionally smaller businesses will seek public affairs services on a project, rather than retainer, basis.
Unless you have an internal communications team, thinking about how policymakers, stakeholders, communities, media, or other groups perceive your company or project isn’t usually top-of-mind. However, managing your reputation is a crucial part of your overall success. When you hire a public affairs firm, you have all the resources and political connections you need to ensure a positive reputation and sway public policy. Some organizations hire public affairs firms for situational issues, and others hire firms on an ongoing retainer – the length of time you need these services ultimately depends on your needs. Regardless, having a team of individuals who are experts at the ins and outs of government to handle your lobbying efforts, public and community relations, crisis management, and project management puts you a step ahead of other companies.
PSI offers public affairs in New Jersey and has experience in a wide-range of different industries. Rather than doing a one-size-fits-all-approach, we customize our services to meet the specific needs of your company. Some of the most commonly utilized services include:
If you are looking for public affairs in New Jersey, we’d love to discuss your needs more in-depth. Please reach out to us via email at firstname.lastname@example.org or call 609-393-7799.